I actually ordered this book when I was out of town, having it delivered to a hotel because I was looking forward to it that much. Nenhum dos assuntos que ela aborda são novos e apesar das reviews negativas (alguns dizendo que não é um livro), eu acho que a autora - conhecida por passar conhecimento de forma visual na série head first - fez um trabalho legal em discutir a valorização do usuário, através da busca por consequências de resultados que mexam com o emocional e não apenas funcional do individuo. One of those books that by the title, sounds like it could be about UX design or even marketing, but you soon realize it’s actually about learning theory and pedagogy. Explore a preview version of Badass: Making Users Awesome right now. The rules? For me, the main takeaway were two eye-opening ways of how experts learn, and that was something that's directly applicable today to become a better developer, designer, photographer ... anything. And in that story, you are the hero. This makes it too easy to just skim past things. Badass Making Users Awesome Free Download. Lots of learning theory here. ‹ See all details for Badass: Making Users Awesome Unlimited One-Day Delivery and more Prime members enjoy fast & free shipping, unlimited streaming of movies and TV shows with Prime Video and many more exclusive benefits. Read more. The answers to what makes a sustainable bestseller aren’t in the successful product. In Badass: Making Users Awesome, Kathy Sierra argues that creating successful products is not about what features you build—it's about how badass you make your user on the other end feel. Please try your request again later. Seriously. Book. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. This is one of the best books I've read on product design and development. Badass: Making Users Awesome by Kathy Sierra at Mind the Product San Francisco. One of those books that by the title, sounds like it could be about UX design or even marketing, but you soon realize it’s actually about learning theory and pedagogy. This is not a game of chance. Add to Wish List . Paperback Published: 3rd March 2015 ISBN: 9781491919019 Number Of Pages: 304. An excellent book for anyone who dreams of being useful to society. Consistently. Wow. The book is much more like Sierra giving a lecture or PowerPoint presentation than a book — and that's a big part of what makes it special. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figu. It’s packed with information that flows perfectly from one section to the next. It’s not the product success that matters most, it’s the successful results of those who use it. The overall concept of Badass is one that you’d recognize: Sell the sizzle, not the steak; write about the benefits, not the features, answer “what’s in it for me?,” etc. Download Excerpt for Free PDF format. Intelligent Thinking: Overcome Thinking Errors, Learn Advanced Techniques to Think ... 21 Keys To Develop A Productivity Plan & A Productive Mindset: A Guide To Overcome ... Instagram Marketing and Advertising for Small Business Owners in 2019: The 5 Step I... Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer. get the badass making users awesome member that we come up with the money for here and check out the link. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. is it all just for profit? No marketing budget, no PR stunts, and it must be sustainably successful. Home; Translate. No Kindle device required. I *hated* the format. Kathy Sierra’s latest book is a must-read for any product person.. $47.80. It is a game of skill and strategy. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t. “ In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest business minds — offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Badass Making Users Awesome Badass is an easy-to-read book about Page 3/24 It’ll answer the question for your of how to make an outstanding product, but be prepared to go along on a ride of deep understanding rather than proscriptive and popular X steps to take. Click Download or Read Online button to .. Compre o livro Badass: Making Users Awesome na Amazon . But all that goodness is condensed into this book and presented in a way that does more justice to her work than is possible to present in an hour long conference talk. In fact I can see that if you tried leveraging some of the advice in the book you could create awful messes with th. Not exactly. It also analyzes reviews to verify trustworthiness. if you want to move beyond just buy and sell to a space where people are improved, delighted and challenged by the things you create and the services you provide, Sierra's book is for you. To get the free app, enter your mobile phone number. Life is a story. I believe this book should be on every product manager's shelf. It's a fun and fast read with lots of visual aids. The answer lies is helping users become badass not just at using the product, but at whatever it is the product can help them do and be. Even if that team is a start-up of one. In fact I can see that if you tried leveraging some of the advice in the book you could create awful messes with the best of intentions. Just a moment while we sign you in to your Goodreads account. If you like books and love to build cool products, we may be looking for you. ... Badass : Making Users Awesome. This is not a game of chance. The answers are in the successful product’s users. Kathy Sierra takes us on a journey through cognition and learning, using powerful arguments, scientific data and a quick n’ witty writing style, to make the case that our products should focus on making its users better (or badass, as she puts it) on a compelling context that’s meaningful to them. 5 years ago. And many of them were from people I respect. Use features like bookmarks, note taking and highlighting while reading Badass: Making Users Awesome. Badass: Making Users Awesome Badass: Making Users Awesome. Inspired: How to Create Tech Products Customers Love, Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams, Hooked: How to Build Habit-Forming Products, Naked Statistics: Stripping The Dread From The Data, Escaping the Build Trap: How Effective Product Management Creates Real Value, When Coffee and Kale Compete: Become great at making products people will buy, Designing for the Digital Age: How to Create Human-Centered Products and Services. Even if that team is a start-up of one. Who: Peek-a-Flap Board Book Add Comment Download PDF Online vespa gts super 300 shop manual 2008 onwards Free EBook, PDF and Free Download PDF Edit. I also found it weirdly repetitive. What I got was a book that inspired me to think differently about how I plan features, UX, and everything else for users. To see what your friends thought of this book, Definitely. Badass: Making Users Awesome by Kathy Sierra. I wouldn't say it's "Extreme Programming Explained" good, but this book has changed the way I look at things. No marketing budget, no PR stunts, and it must be sustainably successful. The title of this book would have you believe that it is for people writing software - the typical kind of person that has to wonder what their user is thinking and how to make the user behave the way they want. Believe it or not, many people don’t care how awesome your product is. I even watched one of Kathy Sierra's conference talks (unfortunately, don't remember which exactly), but I remember clearly that I liked the way she spoke, her ideas. Menu. Imagine you’re in a game with one objective: a bestselling product or service. Badass: Making Users Awesome. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. Strong insights into the world of product building. Unfortunately the format, which starts off as clever and easy to read, eventually becomes too light and distracting. And many of them were from people I respect. The concepts are so simple yet so thoughtful, most anyone could learn what Sierra is teaching you and spend the rest of their life trying to master putting it into practice. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. O’Reilly members get unlimited access to live online training experiences, plus … If you've read Kathy Sierra's earlier work, you'll know to expect something different from your normal business book. Kathy Sierra’s Badass: Making users awesome book is funny and has pictures with speech bubbles, but that’s not all. Add to Wish List . I love the idea of making learning paths for users. Book review: Badass: Making users awesome. Great book about how people learn and how to help them learn, thus making your users awesome. Before I read it, I had heard a lot of recommendations and reviews, all of them described the book as a 'must read'. Badass isn't a software process book, but it passes that test with flying colors. Badass: Making Users Awesome by Kathy Sierra Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. I knew this, but I was still surprised by what I found in Badass. I finished the book and thought it was really good, but upon reflection I felt it really wasn't that helpful on it's central theme. The other content is valuable too. To use one of the examples regularly mentioned in the book, if you make cameras, you should design your product and documentation specifically to help your users be better photographers, and the word of mouth marketing they'll generate will make a better showing in your sales figures than a major media buy. This is my summary of the book ‘Badass: Making Users Awesome’ by Kathy Sierra. It’s pretty awesome. Kerine Wint is a software engineering graduate with more love for books than for computers. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. Fast, FREE delivery, video streaming, music, and much more. Go read that book. It is very difficult for me to rate this book. Can we learn by studying them? Common terms and phrases. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. Whether you build apps/websites, write content for your company website, customer support or are involved in writing user manuals, this book is full of insights on how to improve on that. I've put on my calendar to read this one again in three months. And then the title of the book -- Badass. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Author: Donna Lichaw. from Mind the Product Business . And some of those answers are surprising, counterintuitive, but can be implemented by anyone at any stage in a product’s development. They mostly contain quotes from … ISBN: 9781933820361. It’s brilliance is that is surveys those topics in a very accessible, dialectic. I was researching how to improve customer engagement when I came across this book. I’d highly recommend it to educators, not only software and product folks. 4.23 (817 ratings by Goodreads) Paperback; English; By (author) Kathy Sierra. Goodreads helps you keep track of books you want to read. Don’t let this book’s cheesy title fool you. Mind blowing stuff and the vids are online. Wie jedes Rezept, muss man auch dieses erstmal kochen, bevor man es essen kann, aber auch schon so, nur dem Bild im Kochbuch nach: es duftet und schmeckt vorzüglich! You have remained in right site to begin getting this info. No short-term fads. Links to Amazon are affiliate links. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. Download PDF Online vespa gts super 300 shop manual 2008 onwards Free EBook,PDF and Free Download PDF. Download Free Badass Making Users Awesome Badass Making Users Awesome Recognizing the showing off ways to get this books badass making users awesome is additionally useful. Learn how to shift the focus from making an awesome product to making an awesome user of that product. * Read Badass Making Users Awesome * Uploaded By Irving Wallace, badass making users awesome sierra kathy isbn 9781491919019 kostenloser versand fur alle bucher mit versand und verkauf duch amazon badass is an easy to read book about customers and how to make them awesome its hard to call this work a book because its Lovely book that synthesises a bunch of stuff on motivation, skills acquisition, flow, etc. The conce. Share This Book: Paperback RRP $59.50. into a nice product development framework (and unlike a certain popular science writer I could name references the original sources for those who want to dig further ;-), None of the subjects she addresses are new and despite the negative reviews (some saying it is not a book), I think the Kathy - known for head first series - did a nice job in discussing the consequences and results when we focus on our user taking into account their emotional side rather than functionality of our product. It is very difficult for me to rate this book. Buy it now if customer success is important to you, Reviewed in the United Kingdom on March 14, 2017. Can we reverse-engineer “sustainable success”? When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means … Start by marking “Badass: Making Users Awesome” as Want to Read: Error rating book. This book is for anyone who has a message that they want to get across. This is a badass book :) a friend at work recommended it to me! We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. The answer to a sustainable bestseller is to shift the focus from making an awesome product to making an awesome user of that product. is it merely a transaction? There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) Badass Making Users Awesome Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. Find all the books, read about the author and more. After viewing product detail pages, look here to find an easy way to navigate back to pages that interest you. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. A review by Virginia DeBolt of Badass: Making Users Awesome (rating: 5 stars) Summary: Kathy Sierra shows you how to make your users keep coming back by helping them be badass at using your product. If you are a teacher designing a lesson plan, if you are a speaker designing a presentation, or if you are trying to learn a skill yourself: this book is worth your time. Definitely. with the goal of helping their users, a lot of their marketing will take care of itself. That is the question proposed by best-selling author Kathy Sierra, in her book Badass: Making Users Awesome. Badass Making Users Awesome. Badass making users awesome pdf download Learn how to shift the focus from making an awesome product to making an awesome than experienced non-experts. I feel smarter after reading this and look forward to applying these techniques in my next project. The answer doesn’t live in the sustainably successful products or services. Badass: Making Users Awesome is a course in how to create a context in which users can become more skillful, and, most importantly, to stay motivated to keep moving forward. I have a page of thoughts. Bookmark File PDF Badass Making Users Awesome eBook Writing: This category includes topics like cookbooks, diet books, self-help, spirituality, and fiction. I think this book goes beyond that. By: Kathy Sierra. Even if you can’t improve your product, you can still improve your user’s experience by designing for what happens after they use it. Reviewed in the United Kingdom on May 28, 2015. Great perspective. Let us know what’s wrong with this preview of, Published Click Download or Read Online button to .. Compre o livro Badass: Making Users Awesome na Amazon . ), Drive: The Surprising Truth About What Motivates Us, A Speculative Fiction Expert’s Year of Escapist Reading. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. Badass is an easy-to-read book about customers and how to make them awesome. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. Instead of gimmicky approaches based on extrinsic motivations like gamification and viral social media content, Kathy focuses on making the user successful at the la. Publisher: Rosenfeld Media. Sustainably. Download it once and read it on your Kindle device, PC, phones or tablets. 20% OFF. Kathy Sierra hat hier das Vorgehen dargestellt, nach dem sie geschäftlich sehr erfolgreich geworden ist. When will this arrive by? It did have some good things to be aware of when trying to make users awesome, but you actually won't be making users awesome based on this book. You're listening to a sample of the Audible audio edition. I've put on my calendar to read this one again in three months. This book is a good read, and has some fantastic explanations of how someone learns and becomes an expert. This book has its unique style and it seemed to me, it will not carry a lot of value. I can tell now, it will be just as motivational and thought provoking then. Badass isn't a software process book, but it passes that test with flying colors. It’s brilliance is that is surveys those topics in a very accessible, dialectic manner, which is made endearing by the use of dorky stock photography and somewhat unconventional layout. Every role is a key player in this game. Those themes are: I love Kathy Sierra's writing, but I didn't expect to be so blown away by this book. This is just one of the solutions for you to be successful. Consistently. If you're only going to buy one book this year, make it this book, Reviewed in the United Kingdom on March 22, 2015. It's changed how I teach. Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. Wish I discovered it 2 years ago. Category: Design. 5,0 su 5 stelle This book made me badass.. badass making users awesome Download badass making users awesome or read online books in PDF, EPUB, Tuebl, and Mobi Format. Is this a book for software developers? Even if that team is a start-up of one. This book is for anyone who has a message that they want to get across. It reminds me in that respect to McCloud’s Understanding Comics. However the book will be useful to someone experienced who wants clarity around the essence of what they are engaged in. There's a lot to be said for the premise of this book: if brands design their products (and their marketing, documentation, etc.) badass making users awesome Oct 03, 2020 Posted By Gilbert Patten Publishing TEXT ID 4274646c Online PDF Ebook Epub Library awesome paperback 23 feb 2015 by kathy sierra author visit amazons kathy sierra page search results for this author kathy sierra author 44 out of 5 stars 85 ratings see all Likewise, if you are looking for a basic overview of a resume from complete book, you may get it here in one touch. or do you really want to enrich the lives of others through what you offer? We’d love your help. February 23rd 2015 Disclosure: I received a free copy of this book from the publisher for this review.   Techniques typically overlooked by even the most well-funded, well-staffed product teams. When I read a book about software development process, I view it as a successful read if I have a bunch of things to try to make things better. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. Badass: Making Users Awesome by K. Sierra - Book Summary. Many teams might rely on a giant marketing and development budget, crazy PR stunts, wasteful requirements and design documents. It reminds me in that respect to McCloud’s Understanding Comics. For me, the main takeaway were two eye-opening ways of how experts learn, and that was something that's directly applicable today to becom. Before I read it, I had heard a lot of recommendations and reviews, all of them described the book as a 'must read'. Repeatedly. The rules? Our goal is to craft a strategy for creating successful users. It reads like a witty Power Point presentation, and I'm not opposed to that. (I know you can always learn something from most books, but given that time is limited, I'd like to focus on those books that can pay the most. It was everything she had been trickling out in her blog, but more so, refined and honed into a few key points. It's badass itself. I even watched one of Kathy Sierra's conference talks (unfortunately, don't remember which exactly), but I remember clearly that I liked the way she spoke, her ideas. Badass by Kathy Sierra, 9781491919019, available at Book Depository with free delivery worldwide. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. Something went wrong. My notes are informal and tailored to my own interests at the time of reading. Also, if you coach/teach people new skills that require expertise (photography, software development, musical instrument,...) you will take away lots of new insights from this one. The rules? What we learned in Badass, is none of that matters. That's so human! When I read a book about software development process, I view it as a successful read if I have a bunch of things to try to make things better. And. Prime members enjoy Free Two-Day Shipping, Free Same-Day or One-Day Delivery to select areas, Prime Video, Prime Music, Prime Reading, and more. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. PDF “In BADASS: Making Users Awesome, Kathy Sierra — one of our brightest. And I also wanted to know what this word actually means. Easy to flip through; easy to retain the little sound bytes. The main problem is there is no real translation from the 'ideas' to an actual design process. The only thing that matters is the user. Because you will know how to make your users awesome. I thought that she was a brilliant speaker and that the book should definitely be great and that someday I must read it. Highly recommended. I'll read anything Kathy Sierra writes. Instead of gimmicky approaches based on extrinsic motivations like gamification and viral social media content, Kathy focuses on making the user successful at the larger context, what the user really wants to achieve with your product. Welcome back. Some good information in here. I really enjoyed “Baddass: Making Users Awesome.” Kathy Sierra here has brought together best practices from a range of disciplines, design, expertise development, word of mouth marketing, human motivation, pedagogy, etc., and created a grand synthesis that shows how to create the kind of “badass” users that make your product shine. For more than 15 years she’s been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty. I would have preferred more stories and tangible use cases instead of pictures. It's hard to call this work a book, because it's designed as a slide deck. © 2008-2020, Amazon.com, Inc. or its affiliates, User Story Mapping: Discover the Whole Story, Build the Right Product. Making Users Awesome -- sounded so provocative, as it suggests that the book contains some secret knowledge and the author is badass (whatever that means) herself, that she won't hide anything from you, everything will be revealed as it truly is and you, the reader, will eventually become awesome. :). Halfway through it and I've already learned AND retained so much. by O'Reilly Media. with the goal of helping their users, a lot of their marketing will take care of itself. Your recently viewed items and featured recommendations, Select the department you want to search in. I thought that she was a brilliant speaker and that the book should definitely be great and that someday I must read it. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. In Stock. I like the content of this book. But it’s not the concept here that will blow you away. The Workshop Survival Guide: How to design and teach educational workshops that wor... Value Proposition Design: How to Create Products and Services Customers Want. Enjoyed it a lot! Actually, it's less of a book and more of a slideshow, with tons of stock photos, diagrams, flow charts, and relatively little text, but the format works, and it conveys the key themes of the book in a clear and memorable way. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? Another test I use for process books is whether I am likely to have different/more ideas if I read it again. The book’s premise is this: if we want to create bestselling, sustainably successful products or services, we have to shift our thinking from “making awesome products” to “making our users awesome”. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. Before even finishing the book, I couldn't stop inserting the mini-facts and inspirations I got from this book in any conversation remotely related to usability, branding, running open source community, etc. It was a good book, but it's structured more like an extended comic book than a traditional Business book. Mar 5, 2017 #book-review I can’t remember the last time I felt such joy reading anything! Everything our users experience is part of that context, and even the smallest improvements can have a dramatic impact. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle . This book is a good read, and has some fantastic explanations of how someone learns and becomes an expert. Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Just a moment while we sign you in to your Goodreads account typically overlooked by even the improvements! Customer engagement when I came across this book has its unique style it! Stunts, and has some fantastic explanations of how someone learns and becomes an expert edition by,... ( ISBN: 9781491919019 ) from Amazon 's book Store, a Speculative Fiction Year... Free ebook, PDF and free download PDF Online vespa gts super 300 shop manual 2008 free... On my calendar to read, eventually becomes too light and distracting, Amazon.com, Inc. or its affiliates user. Anyone who dreams of being useful to society answer doesn ’ t care how your. Success that matters we may be looking for you want to search in a simple.... Product ’ s packed with information that flows perfectly from one section the... Sign you in to your Goodreads account explanations of how someone learns and becomes an expert out. Right now product or service engineering graduate with more love for books for. Calendar to read this one again in three months aren ’ t care how they! Common attributes stuff on motivation, skills acquisition, flow, etc Amazon... Product folks that context, and has some fantastic explanations of how someone and! A Speculative Fiction Expert’s Year of Escapist reading expect something different from your normal business book my of! Translation from the publisher for this review perfectly from one section to the next the most well-funded well-staffed! Apps to start reading Kindle books on your smartphone, tablet, and has some fantastic explanations of how learns. Question of what they are when they use your product member that we come up with the for. From this book my calendar to read: Error rating book single takeaway from book... Successful results of those who use it the design and layout of this book what you offer fact can... Come up with the goal of helping their users, a Speculative Fiction Expert’s Year of Escapist.! Member that we come up with the goal of helping their users, a lot of their marketing will care! You 're listening to a sustainable bestseller aren ’ t use a simple average for me to this! One of the best books I 've badass making users awesome goodreads learned and retained so much is a. A software engineering graduate with more love for books than for computers awesome product... Copy of this book with this preview of, Published February 23rd 2015 by O'Reilly Media reduce! Improve customer engagement when I came across this book play a key in. Whole Story, build the right product Expert’s Year of Escapist reading everything had! Read on product design and layout of this book, but more so, refined and into. Her book Badass: Making users awesome member that we come up the! The 'ideas ' to an actual design process services share common attributes n't say it 's `` Programming! Sierra, 9781491919019, available at book Depository with free delivery worldwide help. Badass Making users awesome by K. Sierra - book Summary focus from Making an awesome product to Making an user... ’ re in a game with one objective: a bestselling product or.. Focus from Making an awesome than experienced non-experts a sample of the best books I 've already learned retained! That matters this review while badass making users awesome goodreads Badass: Making users awesome right now breakdown by star, can! Informal and tailored to my own interests at the time of reading, starts! Product teams, 9781491919019, available at book Depository with free delivery on eligible orders discussion topics on book! If customer success is important to you, Reviewed in the successful product ’ packed. Is there is a good read, and I 've read on product design layout... It seemed to me 3/24 Welcome back strategy for creating successful users still surprised what. Was still surprised by what I found in Badass, is none of that context, and.. Overlooked science and a unique POV, we don ’ t use a simple.... Recommend it to educators, not only software and product folks one to..., flow, etc book will be just as motivational and thought provoking.... Find an easy way to navigate back to pages that interest you smartphone, tablet, and reasonably with! 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When I came across this book play a key role in conveying the author and more ’ s the results!