Take a look at how we focus our PR, content, and social media efforts to drive brand awareness: Measure Share of Voice and Media Coverage. Google Analytics is a perfect tool for measuring brand awareness because it determines the sources of traffic, identifies user demographics, and shows how engaged your audience is. Sometimes, your employees are your best referees. Track the rate of the backlinks you have organically gained, as well as the backlinks you have attempted to accrue as part of your marketing and PR strategy. Share of voice takes into account metrics such as your DA, paid and organic backlinks, and follower fan base. Social media is one of the best channels for increasing brand awareness. All comments increase your reach, so post social messages with content that pushes people to engage, such as questions to your audience or occasional light-hearted content. Share of voice refers to the percentage of the market that your brand owns. Quick Search is a great place to start, enabling you to quickly and accurately gain insights into both your and your competitors brand awareness. As many marketers are looking to improve their strategy for measuring brand awareness, we want to deliver a resource that will help marketer in doing so. Your perfect goal there is to serve the ads to as … Make a short list of 5-6 competitors as well as your brand, and ask the people taking your survey to rate them. Your web analytics program shows you the amount of direct traffic coming to your website. The mentions of your brand could be a drop in the ocean compared to your competitors. Brand awareness tools to measure search volume data. If you’re an existing customer and you want to know more, your account manager will be happy to help. Fortunately for you, in this article, we present ten awesome ways to measure your brand awareness. Monitor Website Traffic. Do the research in regular intervals while keeping your target group and geographical location the same, and you will gain important information on your brand awareness growth. Another survey type could be asking a random set of people if they have heard of your brand, and what images does your brand create in their minds. Use a scale from 1-5, with 1 being not familiar with the brand and 5 being very familiar. Remember - when checking earned media value for brand awareness, quality and reach matter more than sheer quantity. Measuring brand awareness is one of the trickiest marketing KPIs to track. However, your company does not exist in a vacuum. Increasing brand awareness is always a race to improve yourself, but you want to beat the competition too. If you’re marketing abroad, this figure goes up to 52% in China and 70% in the United Arab Emirates. Adapt and win with Consumer Research, our new digital consumer intelligence platform. There are a few different metrics you can use for … 💡 Check out our guide on How to Boost Lead Generation with Employee Advocacy. Set up your free account here(no credit card required). Metrics li… It could be the brand name itself, a logo or the brand as part of a list of other brands. [Breaking News] Brandwatch named a Leader in Forrester Wave™. By using our site you agree to our You can use video analytics tools like Wistiato track how many views you get and even to host calls-to-action that deepen the viewer's engagement on your site. So if someone with a million followers tweets about your brand it will spread brand awareness much more than a share from somebody who has 100 friends. This strategy is a great way how to measure and track your brand awareness. You can use keyword research tools such as Google Trends, Google Keyword Planner, Moz Keyword Explorer, and SEMrush to see what people are searching for and how your brand awareness keywords stack up. The EEMV tracker estimates the value of the clicks the posts have generated by comparing the number of clicks to the price of Cost-Per-click (CPC) advertising on the matching social media networks. Consumer goods is one example of an industry that is less reliant on direct-to-consumer sales. From May 8th, all Crimson Hexagon products are now on the Brandwatch website. To successfully measure brand awareness via surveys, there are a variety of questions you’ll need to ask participants. This means you won’t know what proportion of people arrived through search knowing your brand, compared to those who have searched for non-brand keywords and happening upon you by chance. Try to engage them to become your brand advocates. However, brand awareness has always been one of the hardest things to measure. Creating surveys isn’t as easy as you might assume. This helps us track the type of coverage we … For social media share of voice tracking, track the total mentions of your and your competitors' mentions, and calculate how large a percentage of all the mentions are going your way - this is your social SOV percentage. One way to measure your brand awareness is to survey and interview people. Awareness is measured in two ways, either as prompted or unprompted (spontaneous) awareness. Brandwatch provides historical data so you can easily measure and benchmark awareness over time from your very first login. It takes into account the number of followers of each author who mentions you. Brandwatch provides historical data so you can easily measure and benchmark awareness over time from your very first login. Measuring brand awareness Branding campaigns have a unique objective: to raise awareness and visibility of your product, service, or cause. The other school of thought, advocated by Bryan Sharp, contends that one of the strongest drivers in making consumers buy is simply the ability to recall that product. One strong method of analysis to determine how strong your brand awareness or recall is on social media is to calculate your brand’s share of voice. Importantly, you can track conversations that do not include @mentions or happen outside the official, owned channels of your brand. This can include feature articles, podcasts, speeches and more. Share of voice takes into account metrics such as your DA, paid and organic backlinks, and follower fan base. Go to the “report” section and find out how your campaign is performing. If your clicks and impressions on the search console are going up, your brand has … Nobody expects Manchester United fans to rush out and buy a Chevrolet purely because the brand appears on the players’ shirts, yet the car manufacturer pays $71.4 million a year for the privilege. If you assign monetary values for mentions and engagement, you are able to track your branding effort ROI as well. If you have an Employee Advocacy software or a content hub with an Employee Advocacy functionality, you’ll be able to track your employee brand ambassador program success easily. Check the average reader amount of different publications, and estimate the reliability and DA of the referring websites. If you have more ideas on how to measure brand awareness, please let us know. Measuring brand awareness divides marketing. Tracking the number of social media followers is one of the most straightforward ways how to measure brand awareness: the more followers, the better your brand awareness is. Don’t get caught up in the rise or fall of relational traffic gain between direct traffic and other traffic. There are (at least) two video strategies that work well for brand awareness: The first is hosting videos on your own site and sharing them across social networks and other channels to drive traffic back to your site. Listening to these unsolicited opinions allows you to hear consumer’s thoughts as they are naturally expressed. 37% of global consumers turn to social networks for purchase inspiration, so this is likely to have an impact on other KPIs too. Use Google Adwords Keyword Planner and Google Trends to check the volume of searches for your brand name, and to track it over time to see if search volumes are increasing. Another interesting metric to study in your Analytics is the amount and quality of referral traffic. Brand awareness is extremely difficult to measure. In the comparison period, traffic is 51 068, so 23 340 users higher, and the bounce rate is 75.39%, so 4.34% lower. Survey Monkey. It’s one of the best – and definitely most popular – survey tools out there, and it’s great for creating in-depth online surveys. But how to get these reports? Whereas the former refers to the case when people instantly remember your brand (the name of your brand), the latter tells how a person can identify a brand … Reach is the potential number of people that those mentions will be seen by. In the past, the challenge was gaining an accurate insight into the level of awareness, but social listening has simplified the process while supplying richer data. The advantage for Chevrolet is that when a potential customer thinks about buying a car, the Manchester United deal increases the likelihood they can recall the brand and therefore consider purchasing one of its vehicles. Share of Voice Measuring brand awareness is one of the trickiest marketing KPIs to track. So increasing awareness is important, which means measuring brand awareness to see what works for your brand and what doesn’t. The second is using video distribution sites li… Media listening tools, for example, Brand24, will gather and analyse all publicly available mentions that contain your keywords. As Chevrolet’s CMO Tim Mahoney states, “Manchester United provides us with a global stage, including here in the U.S. That’s rare.”. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. If you have a unique brand name, this is much easier. Learn how to measure brand awareness and how to leverage brand awareness … For some, engagement is beyond the remit of awareness – yet it can be important to track as it will provide an indicator of the effectiveness of awareness. Don’t only focus on the number of mentions, but study the context and the tone of the pieces you and your competitors are discussed in. 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