These on-brand filters create an aesthetic that is ideal for their target audience — and the more people use them, the more brand and product awareness they gain. Each social media platform is like an art. If you have over 10K followers on Instagram, you’re one of the lucky accounts that can add direct links to stories. Some of the best social media platforms for business, like Facebook and Instagram, have become essential tools in the modern marketer’s toolbox. Why Instagram Stories Are a Powerful Tool for Business, How to Boost Engagement with Instagram Stories, How to Drive Sales from Instagram Stories for Business, How to Get More Views on Instagram Stories for Business, 3 Creative Growth Hacks for Instagram Stories for Business, How to Plan and Schedule Instagram Stories for Business, How to Design Instagram Stories That Are Aligned with Your Brand (+ Examples! Although this functionality is an instant win for encouraging conversions, there are several ways to make this feature even more valuable for your brand. If you want to drive more sales directly from Instagram Stories, “Product” stickers are a good place to start. This makes it an affordable way for businesses to publish video content that can drive more engagement and influence conversions. This puts YouTube above Instagram and almost eye-to-eye with Facebook in terms of usage. Instagram Stories are packed full of features that are perfect for capturing viewers’ attention, piquing their interest, and most importantly, converting them into loyal customers. How to Optimize Your Instagram Profile for Business : Social … DESIGN TIP: Don’t make your hashtag text too small — if it becomes illegible, Instagram won’t pick up on it and it’s unlikely your post will appear in any hashtag searches. Well, nothing is fundamentally wrong with it. Instagram vs. facebook: what's the better marketing avenue? 72% of all teenagers use Instagram and 67% of all young adults under the age of 30 use Instagram. For the latest business news in India, stay connected with BloombergQuint. As consumers expect a more authentic connection from the brands they support, 24-hour stories have risen as the perfect outlet for off-the-cuff to-camera content with minimal post production, with brands like Everlane leading the way. Ready to start using “Product” stickers? Whether it’s done verbally or through a text caption, providing a quick explanation for why someone should “swipe up” is a good start when it comes to driving clicks. You can easily reply to any submissions directly via DM or in a new Instagram story like @asos — closing the loop to make for a great user experience. LinkedIn got its start as a business and employment-based social media platform. And because it’s limited in characters, it forces you to be creative with what you have to actually say. With that said, let’s look at some YouTube stats. Equally, it’s a good idea to add an eye-catching GIF that encourages more “swipe up” activity (like @snugshack, pictured below). In terms of age, people of all ages use YouTube. We’ll be digging into how to plan, schedule, and preview your Instagram Stories further on in this blog post, so keep reading for all the details! Or you can blend your text-based hashtags into the background of your Instagram Stories. As a brand, you can tap into this opportunity by asking your audience which colorways they prefer, what products they like to use for certain scenarios, or by tapping into current events that align with your company values. However, again, there is an astronomical amount of work involved to produce video after to video in order to be successful. Basically, people are mindlessly scrolling on Instagram and in order to be successful, you’re going to have to be very engaging to capture people’s attention. However, this doesn’t mean that you can get away with being relaxed when it comes to proper disclosure. Only 43% of people with college degrees use Instagram, and only 42% of high-income earners use Instagram on a daily basis. Remember, it’s important to make sure that your YouTube videos are optimized for search if you want to get the most out of this helpful feature. Add Your Link in Bio & Drive Traffic from Instagram. Ready to dive deeper into your Instagram Stories for business strategy? The best part is that their first month of subscription is free, so you can opt out at any time. Alternatively, you can “promote” an organic Instagram Stories post into an ad, which is a great way to test the waters first. When it comes to purchasing decisions around fashion, home décor, and so on, women are the normally the predominant decision makers. Content batching is one of the most effective ways to create social media content your... Want a single destination for your Instagram analytics, tools, and resources? The more consistently you post Instagram Stories, the greater chance you have of reaching your audience as they tap through their stories feed throughout the day. So keep this in mind as your choose which social media platforms you want to specialize in. Brands can use Twitter to reach and engage their audience. You will also find about half of the people under the age of 50 years old on Instagram, and even a quarter of people between the ages of 50-65 on Instagram. Spark AR is a complex tool that requires a fairly advanced skillset — but with the right design help, this can be a seriously effective way to help your brand reach new audiences. Using Facebook’s Ads manager, you can create Instagram ads that show up within Instagram Stories. Instagram also released the Chat sticker last year, which is a great tool for setting up a quick chat forum with up to 32 participants. So, in order to choose the best social media platforms for your business, you need to pick the ones where your audience is located. Still have questions about the best social media platforms that we didn’t answer in this post? Not only does YouTube allow you to reach a wide audience of viewers across the globe, but it can also help with your search engine optimization (SEO). Best Instagram profile : Everything you need to know How to make Best Instagram profile With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram … Half of Facebook users visit the site several times per day. From dreamy travel couples to professional photographers, influencers, and ambassadors to some of the world's biggest brands, scroll down to see the most beautiful and influential travel Instagram accounts on the planet, ranked in ascending order … Tweets can be up to 280 characters, which allows you the ability to craft a short, sharp, and concise message. ENGAGEMENT-BOOSTING TIP: Going live triggers a notification to followers who are using the app at that time, so it’s worth going live when the majority of your audience are already online. To start, it’s always worth promoting a link in your Instagram Stories. Business Insider has compiled a list of the top 30 most influential accounts according to the algorithm. How to Set and Reach Social Media Goals for Your Business, The Easiest Way To Build Brand Awareness Today, How to Choose the Best Social Media Platforms for Your Business, Facebook is a worthwhile investment for your company, its targeted digital advertising platform, Twitter also offers advertising opportunities, How To Use Instagram Hashtags For Enormous Reach, What is Digital Marketing? However, most companies can’t be everywhere at once, especially small businesses with tight marketing budgets. You can always use text captions or verbally prompt your viewers to head to your link in bio from your stories, as well as using one of the many fun GIFs to help along the way. Best Instagram Questions to Ask for Better Engagement on Your … What social media platforms are they using? Twitter’s search engine gets over 2 billion search queries per day, which may also help your demographic find your business while it’s searching for specific keywords and content. However, this fact is actually correlated with a major strength behind LinkedIn – it’s news feed. Best hashtags for use with #business are #business #entrepreneur #motivation #success #marketing #love #money #mindset #inspiration #instagood #instagram #lifestyle #goals #entrepreneurship #life #businessowner #smallbusiness #bhfyp #startup #motivationalquotes #follow #quotes #digitalmarketing #believe #design #fashion #branding … Boomerang has new creative twists that'll make you say yaaassssss. This feature makes Pinterest another way for brands to, You can reach people searching for your content, Video is the most preferred media format today. Read full articles, watch videos, browse thousands of titles and more on the "Business" topic with Google News. This makes it the perfect platform for any brand with products or services that are targeting women. In terms of income, YouTube is heavily used by high-income individuals. Pinterest is mostly used by woman. Looking to optimize your Instagram Stories strategy this year? Be up to date with today’s business news headlines, finance bulletin, economic news and much more. But the fact is that it is still the largest social media platform by far in terms of users. Facebook users visit the site on a daily basis. This can be a great tool for customer service. 85% of teenagers and even 38% of people over the age of 65.Â. If you are interested in our services, check out our social media management pricing and contact us to get started on your social media marketing needs. Schedule your Instagram Stories by selecting the time and date from the drop down menu beside the Save Story button. Try them all out today. Rating : 4.7 out of 5. #1 Choose Social Media Platforms Where Your Audience is Located. You can add as many as 10 hashtags to each Instagram story, including 1 clickable hashtag sticker — and they should always be relevant to your content and target audience. And once you open the notification, your stories will be downloaded to your phone and caption or links copied to your clipboard, making it easy to post Instagram Stories in seconds. Whereas a single Instagram post would be here today and gone and forgotten tomorrow. The good news is that it’s now easier than ever to post consistently, even with life’s daily distractions. Once you’re happy with your GIF, you can then add engagement-driving stickers, text, or additional GIFs to complete your design. One of the best benefits of Instagram is that it allows you to tell your brand’s story with unique and engaging visual content. How do they prefer to receive information about your type of products and services?Â, ou should master the art of 1-2  social media platforms, Here are the Best Social Media Platforms for Business. Luckily, Instagram ads have all the same targeting options as Facebook ads, including targeting based on location, demographics, interests, behavior, and more. Some of the best social media platforms for business, like Facebook and Instagram, have become essential tools in the modern marketer’s toolbox. Not only does YouTube allow you to reach a wide audience of viewers across the globe, but it can also help with yourÂ, That means that Google may just serve your, Remember, it’s important to make sure that yourÂ, If you are interested in our services, check out our. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. This will pull up a number of important metrics that can help you measure the success of your Instagram Stories: For a deeper look into your Instagram analytics, you can also use Later to  track and measure your Instagram Stories performance. Jillian is a content marketer at Later based in the UK. And unlike the analytics in the Instagram app, which only saves your stories metrics for 2 weeks, you’ll be able to analyze up to 3 months’ worth of Instagram Stories with Later. Check out our recent blog post: 21 Ways to Get More Engagement on Instagram Stories. Consider the type of content that is most likely to generate a high number of re-posts (data visualisations, Q+A templates, recipe cards, and how-to visuals are all popular options) and always make sure your branding is clearly visible — so that your brand benefits from every single share. Pinterest is mostly used by woman. ccording to Pew Research, 74% of people who have college degrees and are making above $75,000 per year have Facebook accounts. Another way to reach new audiences is by adding a branded GIF to the Giphy Library. For instance, if a consumer finds you on Instagram and has a question about your products or services, they no longer have to navigate to your website or pick up the phone to ask. Anyway, the cool thing about LinkedIn is that it is not as stingy with its news feed. Instagram is another platform that feels like it’s non-negotiable. To learn more about setting up your own Instagram Stories ad strategy, check out our post 9 Tips for Creating Instagram Stories Ads that Convert. Find the latest Instagram news and updates on the official Instagram blog. Required fields are marked *. In addition, you’ll need to review the analytics to determine if your content is effective or not.Â. With Facebook ads, you are able to target those who are most likely willing and ready to purchase your products or services. The disclosure should be easy to notice and readable within the timeframe (or length) of your story. This ensures that your business gets your ad content in front of the right users at the right time. Unlike other social media platforms, Instagram is heavily focused on visuals, both images and video. Here’s Everything You Need to Know, YouTube Marketing: How to Get 10K YouTube Subs, Top 15 eCommerce Marketing Strategies to Increase Sales in 2021. A customer avatar is simply an outline of your customer demographics, goals, preferences, challenges, and other psychographics. Instagram’s unique social media platform can provide some powerful benefits for your business. And 38% of people with college degrees use Pinterest as well. Your email address will not be published. One of the greatest aspects of Pinterest is that it has a significant reach among women across different demographics, including age, income, education level, and location. Just select the color picker tool from the text option and choose a color that perfectly matches your Instagram story background. Not only is this a good way to capture your followers’ attention, but it’s also an excellent forum for encouraging tons of questions and comments. Now that Facebook has allowed brands to interact with customers through Facebook messenger, you can also provide shipping updates and other order notifications through the Facebook platform as well. The former husband of a Fox News presenter is granted a pardon by Donald Trump, with less than an hour left in his presidency. Not only are they great for getting a quick sentiment reaction, but they can also be used more creatively too. That’s because with Later, you can plan and schedule a weeks worth of Instagram Stories in one go — which is great for keeping up your consistency! In terms of income and education, Twitter is not the highest on our list here. Due to the limited number of participants, this can be a great resource for testing out new product ideas or marketing concepts with an engaged focus group. When it’s time to post, you’ll receive a notification on your phone. hat could possibly be wrong with YouTube? So in terms of the benefits of YouTube, is arguably the best social media platform for businesses. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. The good news is that this process is pretty quick, but the bad news is that because of the verification restriction, small businesses may not get approved. For example, a single blog post that we published has been generating 300-400 views per day at LYFE Marketing. Ultimately, if you serve businesses or professionals, then LinkedIn Marketing should definitely be in the running as a top-contender for social media platforms to choose for your business. No, in most cases, you will need to set aside some money to promote your content. And like with Instagram feed captions, disclosures on Instagram Stories can’t be buried among other text. Planning and scheduling Instagram Stories is a great way to save time and be more efficient in your marketing efforts. Some of our favorite video editing apps we use on social.✨ ##socialmediamanager ##learnfromme ##sidehustlecheck. Below, we’ve put together a quick and simple guide to choosing the best social media for business in the new year. Instagram Stories may disappear after 24 hours, but it’s still a good idea to keep them on-brand and aesthetically pleasing like online lifestyle magazine Sheerluxe. There are two types of content – macro content and micro content. If you have a custom “swipe up” GIF then you’re way ahead of the game — but if not, there are a ton of ready-made options to choose from. With Later, you can easily drag and drop images or videos from your media library into the calendar — so you can plan all of upcoming Instagram Stories in one quick, productive session. Over half of teenagers use Facebook. If you’re not using Instagram Stories for business, you could be missing out on a huge opportunity. It’s like sending text messages to the whole world. Similarly, LinkedIn allows you to deliver ad content to those with the job roles that are involved with making purchasing decisions related to a company’s B2B offering. This helps you drive more traffic and sales by taking the time to write compelling captions and CTAs from your desktop. Because of the younger demographic of Instagram users, there are fewer users with college education and high income compared to Facebook. This is backed by the high-income profile that Pinterest has. But no, it simply increases their chances of seeing your content on those platforms. How to create an Instagram page for business.Creating an Instagram page for business is simple. So, in terms of audience size, it’s 4x smaller than Facebook, and 2x smaller than Instagram. For the best results, make sure your highlights are updated regularly. It’s also worth reviewing your Instagram Stories Highlights covers. As mentioned earlier, LinkedIn does have a high-income audience. In fact, there are 3x more women on Pinterest than men. Instagram Stories have tons of easy-to-use features that encourage audience engagement — from one click polls to instant emoji slider stickers. This could be as simple as using the “layout” mode to create a quick collage of photos or existing images: By selecting from the thousands of Instagram Stories filters available for a more consistent aesthetic: Or by using the color picker, brush tools, GIFs, text options, and this neat copy and paste hack to create a more custom design: If you’re looking to create content on-the-go and can’t find something to post, Instagram’s Create mode has the answer! In addition to the hugely popular original boomerang effect, users can also get creative with “Slowmo”, “Echo”, and “Duo” effects. Users can now conveniently search and pin products on Pinterest, and then, with the click of a button, they can add their favorite items to their shopping bag. Though digital ads on LinkedIn may be more expensive than ads on Facebook, this ad opportunity allows B2B brands to reach individuals from the specific industries that they are targeting. Next, you can add links or captions to your scheduled stories, which will be copied to your phone when it’s time to post. Your email address will not be published. Instagram Stories design hacks. Also, when it comes to Macro vs Micro content, you should keep in mind that Macro content has a much longer shelf-life than Micro content. Decorating your stories with a handful of these features each week can be great for driving more audience interactions, which in turn can work wonders for boosting your overall ranking with the Instagram algorithm. Here are the 3 biggest things you need to keep in mind. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. 41% of people with high incomes use Pinterest on a regular basis. So if you’re not regularly publishing Instagram Stories for your business, you could be missing out on a huge opportunity. The more you understand your customer, the better you can select the best social media platforms to reach and engage them. The FTC also notes that because many Instagram users watch stories with the sound turned off, a verbal-only disclosure may not be enough. Similar to the analytics for your Instagram posts and account, your Instagram Stories analytics can be found by tapping the “Insights” button in the top right corner of your Instagram business profile (if you haven’t converted to a business profile yet, you can check out our blog post on how do it here). For example, cult skincare brand Summer Fridays just released two branded AR filters inspired by their products: Jet Lag and CC Me Glow. Here’s a counterargument we hear a lot from our clients. If you do not already know this, then we recommend mapping out a customer avatar first. That’s why it’s vital for businesses to be strategic about which social media platforms they work to build a presence on. One of the best qualities of LinkedIn is that audiences on this social media platform are business-minded. To determine if Instagram will be one of the best social media platforms for your business, let’s look at the demographics.Â. They can also be a fun and light-hearted way to communicate your brand story, or details about a new product launch. Which provides businesses and professionals an opportunity to build massive awareness and engagement on their platform. Facebook for Business gives you the latest news, advertising tips, best practices and case studies for using Facebook to meet your business goals. Pinterest has over 322 million monthly active users. Twitter is a real-time social media platform. It’s like sending text messages to the whole world. Here you’ll see data for both your regular Instagram posts as well as your Instagram Stories. Oh and if you thought teenagers aren’t using Facebook, think again. Twitter also offers advertising opportunities for companies that want to deliver digital ads to their target customers on the social media platform. Our social media agency knows just what it takes to help you grow your brand online. UNDER 10K TIP: If you’re yet to unlock the “swipe up” link, an effective tactic is to encourage your stories viewers to click your link in bio. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers. Check out theses 16 Instagram Stories Hacks That Will Blow Your Mind! Take entrepreneur Gretta Van Riel’s free Instagram course: Influencer Marketing 101. ##instagramhacks ##instagramdesign ##howto ##fyp ##instagramstoryhacks. These effects only work on video captured directly within the app, but could be great tools if you’re a brand that regularly shares fun and edgy snippets of content. Upgrade to a Later paid plan for access to Instagram Stories analytics and all the other Pro Analytics features, like engagement rates, audience analytics, and Linkin.bio tracking. If you’re targeting a younger demographic, Instagram will be great for you. You can connect with her on Instagram @jillwrren. As with each new story, you’ll be bumped to the top of your followers’ feeds — creating a positive snowball effect for your content exposure. LinkedIn is mostly used by professionals between the ages of 30-49 years of age. The key to successful social media marketing will be choosing the best social media platform for your business. So if you want to use Instagram Stories to drive more sales, you may want to think about investing in an Instagram Stories ads strategy! No matter what industry your company is in, you can use Instagram to showcase your products and tell your brand story in a way that’s visually appealing. 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