Political factors: Branching into Asian markets Since IKEA stores are open in more than 41 countries, the company must abide by the regulations of each. CAGE Analysis In order to assess the complexity of a proposed entry into India, the CAGE framework is a good starting point. The SWOT analysis of Ikea differentiates all the main strengths, weaknesses, opportunities, and threats of the company for them to achieve more. Ikea’s customer strategy has led to a new and innovative, nested business model for the organisation. IKEA’s Main Sources of Competitive Advantage : Lower Prices: Lower prices are the leading source of competitive advantage for IKEA. Finally recommendations are done which the IKEA can pursue for the next five years and justify your selection (IKEA, 2004). About: IKEA is… Marketing strategy is the marketing plan by which a business expects to achieve its marketing goals (Armstrong and Kottler, 2005). Cost Consciousness: In relation to the implementation of daily core values at IKEA, cost consciousness is indeed a central value and a significant component of IKEA’s business strategy. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on IKEA. It is extremely important to have a strategy in order to figure out a direction towards which any company is able to focus all its resources efficiently and achieve desired outcomes. The financial resources of IKEA are organised to capture value as identified by the VRIO Analysis of IKEA. IKEA’s goals of the business strategy include the combination of economy, society, and an environment. This might help in the growth strategy for Ikea. Ikea has approximately 200000 employees across the world. Analysis of IKEA's Internationalization Strategy IKEA is one of the most recognizable home furniture brands worldwide. So while the company expands e-commerce, it also plans to continue to … IKEA is making plans to enter and expand larger markets like India, China and South America with its cost leadership strategy and has high hopes to yield benefits for the company. 4. IKEA strategy case study analysis There are few companies which manage to enter a foreign market, establish themselves and take over the market from the competitors. Strengths could include a company’s specialist marketing expertise or its location. This PESTLE analysis of IKEA uncovers recent controversies, growth, and challenges. IKEA based its marketing strategy from the production concept. I would like to use SWOT analysis tool to diagnose the strategy capability of IKEA. Executive Summary: IKEA is known globally for its low prices and innovatively designed furniture. Follow ... IKEA Ad Strategy. 3. Reasons for failure of IKEA in US market. The document describes the strategic environment of IKEA. 3.3.1 Strengths The success of IKEA is based on its ability to magnify the strength which benefits both customers and the … However, it is also why customers love IKEA around the world. Its concept focuses on combining high functionality with quality and design in its products, while keeping prices as low as possible, especially by keeping the assembly of the furniture directly at the customer. 2. Opportunities in the SWOT Analysis of Ikea : Environmental Friendly: There is a certain growing demand for eco-friendly products in the consumers these days. Although designed before any planning, SWOT analysis can be used to verify that the strategy put in place constitutes a satisfactory response to the situation described by analysis. 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