The marketing implications of the consumer decision-making process are essential to understand in order to maximize sales. Internet Marketing: Readings and Online Resources. Now it has become evident that companies cannot insulate itself from Global marketing competition by remaining in the domestic market or a few select markets. Enjoy affordable access to Record and share your organization’s content marketing processes. The internet is widely used in organization for marketing and promotion of products and services. Virtual shopping: breakthrough in marketing research, Commentary on exploring the implications of the Internet for consumer marketing, Law and the Internet: Regulating Cyberspace, The Second Annual Ernst & Young Internet Shopping Survey, Blown to Bits: How the New Economies of Information Transforms Strategy, What’s in a name? Reputation building and corporate strategy, Persuasion and Privacy in Cyberspace: The Online Protests Over Lotus MarketPlace and the Clipper Chip, Commercial scenarios for the Web: opportunities and challenges. Find any of these words, separated by spaces, Exclude each of these words, separated by spaces, Search for these terms only in the title of an article, Most effective as: LastName, First Name or Lastname, FN, Search for articles published in journals where these words are in the journal name, /lp/emerald-publishing/the-internet-revolution-some-global-marketing-implications-ANeJ0nJH13, The Internet for the rest of us: marketing on the Internet, International Marketing: Traditional Relationship and Network Perspectives. Get something on paper. Before smartphones and computers, business moved at a snail’s pace. Explore the Strategy of Global Marketing. 1. Going global is an important opportunity for small business owners in the United States. To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one. This paper assesses the implications that an Internet presence can bring to organisations’ global marketing strategies and evaluates the difficulties the Internet can pose to the global marketing strategies of firms, a topic often overlooked in published material. More recently, the emergence of digital and social media marketing has led brands to embrace global marketing at a much deeper level. Or will it revolutionize global marketing? Discover our research outputs and cite our work. Is the Internet just another marketing channel like direct mail or home shopping? Read and print from thousands of top scholarly journals. Only a few generations ago, it took months to ship products to a market in another country, and doing so was such a difficult undertaking that only huge trading companies were able to take the risk. ... Other types of businesses that provide all of their services through the Internet can go global, marketing to foreign consumers online, without some of the difficulties of creating a global supply chain and different distribution networks. The Internet revolution: some global marketing implications This paper assesses the implications that an Internet presence can bring to organisations' global marketing strategies and evaluates the difficulties the Internet can pose to the global marketing strategies of firms, a … Global marketing is also a field of study in general business management that markets products, solutions and services to customers locally, nationally, and internationally. Text ,Audio, Video ,Graphics and photos can all be digitized but digital products cannot be touched, tasted or smelled • Opens new Market and allow for worldwide partnerships, employee collaboration and salesperson telecommuting. ... and evidence already indicates the extent of its global … Search The Internet revolution: some global marketing implications . Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly. The lines between separate markets have become blurred. All the latest content is available, no embargo periods. The Internet is not really a new technology: its ancestor, the Arpanet, was first deployed in 1969 (Abbate 1999). We'll do our best to fix them. Chief amongst those are the changing demographics as we head towards an increasingly aging population while at the same time we are witnessing the rise of a new consumer group - the “Generation Y” or the Millennials that threaten to dictate the new rules in buying and doing business. 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